They just won’t work anymore if the USB stick is not inside. You can even leave the plug-in files on that machine. You can just copy the plug-in files, use them because the USB stick holds your activation and when you’re done with your show and the next band comes on you just pull the USB stick out. Let’s say you’re mixing an open air concert without any internet connection. So you just buy a $5.00 USB drive and you put your plug-in files on it plus the activation files which you can copy conveniently from our system to that stick and then just plug it into a live console. And one of them could also be not just a computer but actually any regular USB thumb drive. From day one we let people activate up to three machines with our licenses and not just one. 'DH: This activation scheme seems especially well-suited for live sound engineers out in the field.ĭU: Yeah. We want the process of authorizing demos and purchases to be as easy as possible for users and this balance has served us well as we now have over 150,000 user accounts.' While we developed our own authorization system, which includes security protections, our emphasis has always been, and always will be, on customer experience.

We combined all our products, and everybody was able to demo them without a dongle at that time, which was a big deal, and people could combine plugins from various partners, create their own bundles etc. When we started we had less than 10,000 individual user accounts and within one year I think we had 40,000 user accounts.

So we started Plugin Alliance, and it was a big success. In other words, make your products easier to buy than they are to steal. We feel that the best copy protection is offering a smooth authorization process and high value products. DH: Tell me about the authorization scheme-why did you choose this approach and how does it work?ĭU: Just as we were about to start the Plugin Alliance we decided that, rather than spending tens of thousands of dollars on commercially available security systems every year and then still see cracked version appear, we would rather create an activation scheme that’s as easy to use as possible.

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